IMAGE I - PR & Modelling Agency

About IMAGE I

IMAGE I is a full-service Public Relations agency specializing in strategic communication, media relations, digital PR, and reputation management.

We specialize in strategic public relations, image building, and providing the right cast for fashion, media, and the entertainment industry.

With creativity, credibility, and strong industry connections, IMAGE I helps individuals and brands stand out across digital and traditional platforms.

Our Mission

To empower talent and brands through creative PR, ethical representation, and precise casting while driving visibility and long-term growth across multiple platforms.

Our Vision

To set new standards in PR and modelling by building influential images and connecting the right talent to fashion, media, entertainment, and digital platforms.

Executive Summary

IMAGE I is a strategic Public Relations agency focused on building, enhancing, and protecting brand reputation in a competitive, digital-first world. The agency delivers result-oriented PR solutions through media relations, brand communication, digital PR, influencer outreach, and reputation management.

Serving startups, SMEs, corporates, and public figures across multiple industries, IMAGE I follows a customized, ethical, and data-driven approach to storytelling and media engagement. With a sustainable retainer and project-based business model, IMAGE I aims to deliver measurable brand visibility, long-term credibility, and profitable growth.

The proposed PR company is well-positioned to capitalize on the growing need for strategic, ethical, and result-oriented communications. With a clear service offering, strong market demand, and a scalable business model, the company has the potential to become a trusted name in the PR and communications industry.

Business Strategy

Industry Growth Drivers

Increased competition among brands
Rapid digital media expansion
Rising importance of reputation management
Demand for crisis communication
Need for thought leadership

Target Markets

Startups and emerging businesses
Small and mid-sized enterprises (SMEs)
Corporates
Government and public sector organizations
NGOs and educational institutions

Target Audience

CEOs, Founders, and CXOs
Marketing and Brand Heads
HR and Internal Communications Teams
Public Affairs and Corporate Communications Leaders

Key Objectives

Position IMAGE I as a reliable and result-oriented Public Relations partner while delivering strategic communication solutions that add long-term value to clients.

Establish strong market presence through ethical practices, consistent performance, and impactful storytelling
Build and maintain strong relationships with print, digital, and broadcast media
Develop relationships with influencers and key opinion leaders
Provide customized PR strategies for measurable brand visibility, credibility, and engagement
Achieve sustainable business growth by acquiring and retaining long-term clients
Maintain high service quality across diverse industries
Continuously adapt to evolving media trends and communication technologies

Unique Value Proposition

IMAGE I delivers strategy-led PR, not just media coverage, with customized communication plans for each client.

Strategy-led PR, not just media coverage
Customized communication plans for each client
Strong storytelling aligned with business goals
Ethical and transparent media practices
Data-driven reporting and ROI measurement
Personalized senior-level involvement
Niche expertise in PR and modelling
Faster turnaround time compared to larger agencies
Strong strategic orientation with measurable results

Marketing & Business Development Strategy

A multi-faceted approach to establish IMAGE I as a leader in the PR and modelling industry.

Networking and relationship building with industry leaders
Direct outreach to startups and SMEs
Thought leadership through articles and webinars
Strong social media presence (LinkedIn, X, Instagram)
Professional website showcasing case studies and insights
Strategic partnerships with marketing and HR firms
Participation in industry events and conferences
Content marketing with PR insights and trends
Referral programs with existing satisfied clients

Our Services

Public Relations

Media Relations, Press Coverage, Press Releases, Media Kits, Media Monitoring, Corporate Communications, Crisis Management, and more.

Modelling & Talent

Model Management & Grooming, Portfolio Development, Fashion Shows, Photoshoots, Casting & Brand Collaborations, Talent Representation.

Marketing & Branding

Brand identity creation, Personal branding, PR-driven marketing strategies, Social media marketing, Influencer collaborations, Event PR.

Advisory & Leadership

Mr. Rahul Mahajan

Mentor & Advisor

Head-Corporate Affairs - Times of India

Over 30 years of experience in journalism with leading news outlets including Zee News, Aaj Tak, Star News, and News 24. Former Editor-in-Chief of RSTV & Head of Content at Prasar Bharati.

Vicky Goldwala

Strategic Leader

B.Sc IT, MSc. IT, PMP, Scrum Master, ITIL & MCP

Dynamic and strategic leader with 15+ years of global, multicultural experience in event management, managed services, and digital transformation. Expertise in program/project delivery and customized solutions.

Adv. Vinfet Kumar Singh

Legal Head

LLB, LLM Advocate - Supreme Court of India

Legal expert providing comprehensive legal counsel and representation. Extensive experience in corporate law, contracts, and regulatory compliance for the PR and entertainment industry.

Shailesh Kashyap

Technology Head

BCA, MCA, MBA IT

Domain expert with 15+ years experience in both US and India in software engineering and enterprise solutions. Strong advisory background in digital platforms, risk management, and customer-centric transformation.

Dilipkumar Menon

CIO - Head of Communication

BA English, MBA Finance & Marketing

Seasoned HR and Communications professional with 25+ years of experience, including 10+ years in niche PR and strategic communications. Proven expertise in aligning people strategy with business goals and strengthening brand reputation.

Vandana Choudhary

Client Partner

B.Com; M.Com (Finance & Marketing)

5+ years experience as Business Analyst, Product Marketing, Casting Director, and Creative Head in Production House. Expertise in client relationship management and creative campaign development.

Business Model & Operations

Business Model

IMAGE I operates on a flexible and scalable business model with multiple revenue streams:

Monthly retainer model for ongoing PR and communications support
Project-based engagements for specific campaigns and initiatives
Campaign-based pricing for event PR and product launches
Advisory services for strategic communications consulting

Pricing Structure

Pricing is customized based on:

Scope of services required
Industry and complexity of the project
Duration of engagement
Expected outcomes and deliverables

Financial Overview

Startup Costs: Company registration, branding, website, office setup, initial marketing

Revenue Streams: Retainers, campaign fees, advisory services

Break-even Expectation: Within 12–18 months with consistent client acquisition

Operations Plan

Team Structure (Initial Phase)

Founder / Managing Director
PR & Communications Manager
Content Writer / Media Executive
Digital & Social Media Executive
Finance & Admin (outsourced initially)

Tools & Infrastructure

Media database and monitoring tools
Content management and collaboration tools
Office setup or hybrid/remote model
CRM for client relationship management

Contact Us

Get in Touch

Connect with us to discuss your PR and modelling needs. Let's build your image together.

Our Location

A-206, Kotia Nirman, New Link Road, Andheri W, Mumbai-400053

Phone Number

+91-9987734001

Email Address

info@imageiagency.com

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM

Saturday: 10:00 AM - 2:00 PM

Build Your Image. Own the Spotlight